Jeff Alden enters Volkswagen Racing Cup

Following his first full season of competition in 2018, Matrix Motorsport team owner Jeff Alden has joined forces with Maximum Motorsport to enter this year’s Milltek Sport Volkswagen Racing Cup. Driving a Mk7 Golf GTi, Alden will contest all but one event in the season’s seven-round, 14-race championship that kicks off at Oulton Park on Easter Bank Holiday Monday, 22nd April.

Having raced in the 18-round Renault UK Clio Cup series last year, the Cheltenham-based businessman is no stranger to single-make competition and is excited to be returning to the tracks for a new challenge in a different car:

“Having competed in Time Attack and a number of club-level races previously, I have to admit that last year with the Clios was a steep learning curve for me. But you have to pick things up quickly in a single make environment and therefore, I go into this season with a great deal more experience behind me.

“I’m really looking forward to getting out there again, especially in a championship as competitive as the Volkswagen Racing Cup. It’s going to be interesting to see how it goes, as I realise there are drivers there who have been competing in the championship for a number of years now. So if I can grab some good results this season, then I’ll be very happy. Bring it on!”

Alden’s 2019 campaign is supported by Matrix Motorsport, Old Cottage Beer Company, DE Data, Inspired Business Media, ACCL, HVAC FM and RPM Promotions.

Motorsport CV

D.O.B                           18/05/1968

Hometown:                 Cheltenham

Personal status:           Married with one daughter and one son

Occupation:                 Company director and consultant

1984 – 1990:               National Open and Long Track Karting Championships

2013 – 2017:               UK Time Attack Championship: 2nd in class 2016 & 2017

2016 – 2017:               Hyundai Coupé Cup

2018 – 2019:               Renault UK Clio Cup

With an in-built passion for motorsport, Jeff started karting when he was 15 and continued to compete until his early 20s, when he stopped racing having started a family and as he began to map out a successful business career. Jeff went on to become a key member of a management team that created a multi-million pound business in the Facilities Management sector and, having reached Director level, he found himself in a position to start racing again.

Jeff gained considerable experience and success in the Hyundai Coupé Cup and UK Time Attack Championship before he set up his own team Matrix Motorsport in 2018 to compete in the Renault UK Clio Cup.

Having just turned 50, Jeff accepts he may not be an ‘up-and-coming’ driver himself, but he is realising an ambition that he has harboured since his teens. Like everything he does, Jeff’s primary goal is to achieve success not only for himself, but also for the team of people around him.